Cadillac / LYRIQ 2025
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Cadillac / LYRIQ 2025
A director-led social campaign for the Cadillac LYRIQ featuring Fernanda Ramirez, exploring modern performance through a cultural lens. Precision, movement, and restrained luxury positioned Cadillac within a new generation of taste, generating over 330K organic views.
Creative Direction
Film Production
Post-Production
Director: Gabe Zack
Production Company: S-1 Studios
Producer: Ginger Page
Production Manager: Jaclyn Paige Guse
Associate Producer: Matija Gabrilo
Talent: Fernanda Ramirez, Michelle Desjardins
Director of Photography: Nick Shahfazlollahi
1st AC: Jeremy Cen
Production Assistant: Young Confucius
Editor: Cameron Mackenzie
Colour: João Homem
Shot on Location: Ellipsis